What Is NFC And When Will It Really Take Off

 Near Field Communication, or NFC… is a familiar subject in tech. blogs and with tech. enthusiasts for some time now. It is being hailed as a major player in the future of portable electronic technology.

Now available in the iPhone 6, iPhone 6 Plus and Apple Watch… NFC is poised to play an main role in the way we use our phones… especially when it comes to mobile payments.

[THIS ARTICLE WAS WRITTEN SOMETIME DURING 2012]

What Is NFC And When Will It Take Off
{About 300 million will use other NFC technology and contact-less tech by 2020) Image courtesy – tnooz.com

One in five consumers will be using contact-less ticketing on their mobile devices by 2020 – the equivalent of some 300 million people worldwide. Such technology and consumer behavior will be led by airlines, rail providers and bus operators, alongside entertainment and attraction venues, according to tnooz.com.

However, there are still many areas that the public is still unaware of and no one really knows when NFC technology will really take off.

What is NFC or Near Field Communication Technology?

NFC means short-range communication technology. NFC helps devices to communicate when they are placed next to each other. NFC accomplishes this through the process of electromagnetic induction. Each device can take generate its own magnetic thereby receiving and exchanging data.

What can NFC be used for?

NFC allows short-range data transfer at distances around 10 centimeters whereby users can make purchases by placing their NFC enabled devices within close proximity of another NFC-reading device.

It can be used as a credit or debit card and can be used for most purchases. All you need is your information in the NFC enabled device. It could briefly interact with payment kiosks and security systems through multiple RFIDs (Radio Frequency Identification tags).

In simpler terms, an NFC enabled device is both your personal ID carrier and your wallet as well.

What is the difference between Bluetooth and NFC?

NFC can be compared to Bluetooth as both of them are short-range communication technologies, but there are some minor differences and NFC cannot replace Bluetooth.

The two devices need to be held even closer than Bluetooth and the operating range is understood by NFCIP-1 (NFC Interface and Protocol) and it can be run at speeds of up to 424 Kbit/ sec. The NFC enable device in passive mode can act as a programmable smart card.

Why should I care about NFC technology?

Although people may still be doubtful about NFC and the risks associated with it, NFC technology is already a hit in Japan, where over 47 million residents adopted the tap-and-go mobile payment technology within three years, according to an IDTechEx, Dec 2010 report. It is already available in most Japanese shops, taxis, vending machines, metro / train tickets, and even on domestic flights. The fact that Japan has a comparatively low theft rate may be one of the reasons why NFC payment schemes have taken off there. According to the report, NFC has become one of the fastest electronic device product rollouts ever. The report also estimates about 800 million Chinese acquiring contactless national ID cards by 2014. [Source – IDTechEx, Dec 2010 report ]

You will have to care about NFC technology simply because “if you’re in any face-to-face environment, like retail, or services, you’re going to see a gradual trend towards people paying by tapping their phones,” says Todd Ablowitz, a mobile-payment consultant and president of Double Diamond Group in Centennial, Colorado. Besides, “major credit-card companies have already ensured NFC technology will be backward compatible with contactless card systems currently in the market.”

“The number of NFC-enabled mobile handset shipments is projected to increase from 40 million in 2011 to over 700 million in 2016,” says Don Tait, an analyst from IMS Research.

Worldwide Forecast of Cell Phones With Integrated NFC Capability

In 2008, Nokia (NOK) revealed one of the first NFC integrated mobile phone (Nokia 6212), but the market in 2008 was just not ready to accept that kind of technology. In fact, Nokia also has the Nokia 360 Play (a NFC compatible Speaker) that plays multimedia files. All it needs it a gentle tap and it is time to rock and roll.

However, things have changed now. One cannot hide the fact that NFC technology is round the corner and the public should start caring about it by the end of 2012. Within 2016, we could see it being actually adopted by most services in the U.S, thereby relegating credit cards to history. Basically, NFC is old technology that has been waiting for the right moment to become a major part of our lives. Apple and Google are simply looking for a way to cash in on the wave of conversions before that time comes. Qualcomm is already preparing its critical move from credit cards to NFC devices with a PayPal type sign-up and cash dispersal. However, the biggest bottleneck is the costs involved in upgrading the entire credit card network. It is hoped that the current Citibank Blink RFID (Radio Frequency Identification tag) payment system will support future NFC standards.

It is unlikely that NFC technology will take off by 2012. However, many mobile phones that carry the NFC-technology that ought to be launched. A definitive list of NFC phones that are being launched and that are proposed to be launched in 2012 can be found at [http://www.nfcworld.com/nfc-phones-list/ ]

What are the possible pitfalls in the NFC technology?

NFC excels in the two pitfalls that likely kills a new technology – lack of consumer demand, and a poor business rationale. It is unlikely that a consumer will buy a mobile phone just because it has NFC. They would probably buy it for its camera resolution, or for its looks or because it has a pink or violet exterior. Even if NFC is inbuilt in to the mobile phones that people are buying, you cannot expect most of them to use it. There will however be a few techno-geeks, journalists, and mostly fraudsters who would likely use it. The criminals and fraudsters are likely to jump on it if there is a slightest sign of a security loophole. Hence, NFC needs to be extensively tested and monitored prior to a full-scale launch.

Although it may appear a bit gimmicky initially, the consumer needs to be educated so as to understand more. As it will standardize payments and personal information into one single entity, I just am not sure how that will help people to safeguard their stuff, among all its other advantages. If someone wants to steal your stuff, getting your phone seems to be the ultimate key to ownership of everything you have. Your credit cards details, your information, entrance into your hotel room, house and eventually steal your belongings. To top it all, if you by chance happen to drop your NFC mobile phone and break it, you are likely to be homeless until someone can recreate all your accounts.

Why is that the Near Field Communication technology so important?

NFC or Near Field Communication is old technology that has been waiting for the right moment to become a major part of our lives.

  • A mobile phone with NFC technology can not only read credit cards, but can also provide a serial number, like an UPC or barcode. This will convert your mobile phone to a contactless credit card and enable you to sell to anyone with a contactless credit card. In simpler terms, a NFC device cannot only dispense money but can also make buy items.
  • NFC supported mobile phones just need to touch each other so as to exchange reader-to-reader information over the Near Field Communication interface. That is to say, a NFC device can eventually replace your wallet that contains digital money. However, it would take some time before this happens, as market standards needs to be developed, and NFC devices must be freely available before any innovation takes place.
  • It is the banking industry that would greatly profit from the NFC technology. Banks would rather opt for internet banking or ATMs as these facilities reduce banking overhead costs considerably. Banks would love if you use your mobile phone to withdraw money from your bank account and move it into your NFC-mobile wallet. Therefore, it is natural that Banks would want NFC, as it would reduce their costs massively.

What is the future of NFC.

Future of NFC

Future of NFC - Global Mobile NFC Revenue Forecast

The future for NFC technology is certainly bright! This has been further fuelled by some optimistic-sounding predictions by analysts;

Conclusion.

Much as we are aware of NFC, it must be remembered that credit cards took nearly 30 years to take off. Hence, a new technology like NFC needs about five to seven years to establish itself. SMS was launched by Orange sometime 1994, but it took nearly four years before it really took off. Likewise, mobile email, Bluetooth and others hung around for a few years before the public accepted it. It may not be the technology that is keeping people off the NFC technology, but it seems to be the fear of compromising all their personal information and the likelihood of theft.

As of now, except for Japan, NFC is still an uncertain business technology.  Until they find a better way to secure the data and make it convenient to use, NFC will not likely take off.

“There are now about three times as many cell phones as bank accounts in the world…and customers are increasingly using their devices to manage all their banking needs. While the number of applications and the functionality are ever growing… there is still the capability for much more. In order for mobile payments and financial services to be truly widespread… as are credit and debit cards… it is critical that standards be established in this area. These standards will not only facilitate and promote inter-operability… and build a safe environment for mobile payments… but highlight gaps in standardization which can then be filled…says Payments Industry Intelligence.

Perhaps over a period of say five to seven years…

NFC or near field communication technology might turn out good…

Ref. Sources:

 

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