How to Write Sensational Marketing Blogs That Clients Will Actually Read

Tips and tricks on how to write sensational marketing blogs that clients will actually read. Also included are a list of marketing trends, and blog topics that have had success in 2016.

You may be a regular blogger, but do you have have any idea on how to write sensational marketing blogs, that clients will actually read?

The answer may lie in the content itself.

Are you sure, you are writing blog posts that are interesting and are not boring! Content which your customers want to read?

Let me take you through some strategies on how to write sensational marketing blogs…and believe me, you will not regret reading it.

Firstly, let’s find out why do people want to read blogs?

In her article published in the Atlantic Journal of Communication, Professor Barbara Kaye described nine reasons why people spend both time and attention on blog posts.

How to write sensational marketing blogs

Your marketing blog may not be a political platform and will also take time to generate an ambience… but ultimately, it has to be combined with the right content to get your intended audience reading, and sharing your content… and keep them coming back for more.

Here are a few tips on how to write sensational marketing blogs that clients will actually read.

Create mind-blowing titles.

According to Brian Clark, an article with a weak headline is as good as rendering that article invisible… because nearly eight out of 10 people scan the title first, before pursuing further.

Another interesting fact is that nearly 73% of the buying decisions are reached, when an ideal customer reads and is satisfied by the title.

Incorporate power words in the titles and subtitles of your blog.

 Certain words have an effect on people. They tend to inspire and make people take actio. Remember that, words do have power and you should incorporate these words often. You don’t have to be a professional copywriter to use power words effectively.

how to write sensational marketing blogs

Image Source: How Power Words Can Define Your Business

Mentioned here are some power words [courtesy: Jon Morrow] – Include them in your next article post.

An info-graphic is given below to further validate a power word title.

power-word-sample

It’s perfect to add power words in the title and subtitle of your blog post… as they inspire, and prompt, the reader into action. However, it is important to remember that users don’t specifically search for power words.

Do headline preferences make any difference?

 A Conductor study that was taken done sometime in 2013, found out that more explicit a headline is in comparison to the reader takeaway, the more the headline resonates…

 how to write sensational marketing blogs

Source : Moz.com

 Increase your blogs’ appeal with visuals.

 People love visuals and this is a surefire way to increase traffic to your blog. Visuals are great for telling your brand stories.

Attracting readers to your blog is just the first step… but you have to ensure that they stay until the end.

Use of Listicles.

Listicles are rather popular with the content marketing fraternity. It is basically a jargon for a combination of a list and an article. It is not very popular in journalism circles as its objective is to invite clicks. However, Listicles can either be used well or used poorly.

Listicles are here to stay… and it has been proven scientifically. Hence, if you are doing any kind of content marketing, you should be interested in them because, when done correctly, they can be very powerful.

How to write sensational marketing blogs

Image Source: Websetnet.com

Interestingly, funny Listicles do very well in the social media.

Does formatted content make a difference?

If you want people to read your content, then you must learn to format your content effectively.

This includes font typeface and font size. Formatting isn’t optional. It is a necessity. This post by Adam Thomson, further justifies this.

The WordPress platform is also an useful tool to create stunning content.

Skimming and skimmers make a huge difference.

 Skimmers rapidly skim the title, headings, topic sentence, visuals, and content to get a basic idea of the post. If they are convinced, they return to read more comprehensively. And, most of them end up buying the product.

So, make it a point to put your subheadings and the prominent words in bold, as well as sentences. Also, use visuals/ Listicles to break down large pieces of text.

Lastly, you should try and use long-form content as it will get you more online visibility.

Make it a point to respond to comments.

It is obvious that if you have a blog, you need to make sure it stands out from the competition… We also know that by writing good, compelling, and relevant content, your customers will actually seek out, read, and share.

But, how does one go about it?

Start with listening.

Start replying to response to your current article posts, and new article posts to individual queries. Social media can hold another wealth of subjects.

Make a list of the most popular posts related to your niche.

The core of content marketing is about creating useful and relevant content. Creating content that your audience wants to read… it means creating content that is enjoyable, interesting and meets the needs of the readers.  This means you have to be aware of what your audience is saying about your competitors as well, both positive and negative.

Just visit Buzzsumo.com, and input the title, key phrases, long-tail keyword or topics related to your niche… and you get a list of the most popular posts [related to your niche] that are currently trending.

buzz-sumo

BuzzSumo helps you provide more information about your products and service, with value and authority through meaningful posts.

Conclusion.

Content marketing has changed the entire concept of content writing.

By using the right copy, mixed with proper SEO, the chances of getting a loyal set of readers has become a lot easier.

Naturally, converting this reader base into long-term customers is the key.

Long-term customers, who remain loyal to the brand!

Once you have achieved that, whatever SEO tactics you may decide to implement… to improve traffic and blog’s search rankings is irrelevant… at the end of the day, what matters is brand loyalty and the “word of mouth.”

By understanding all this, it will be much easier to create an effective blog marketing strategy… and deliver the content that the readers really want and expect… this will make them come back for more, because of the value you blog offers.

I hope that if you found the above tips on how to write sensational marketing blogs that clients will actually read useful,  and feel free to add a comment below.

What Is Sleep Apnea And How Is It Different From Narcolepsy

Although both sleep apnea and narcolepsy belong to the genre of sleep disorders, they have different origins and causes of onset…

Narcolepsy and sleep apnea are technically sleep disorders. However, in most cases, narcolepsy is usually mistaken to be a fainting or a seizure disorders. As a result, this not only delays the narcolepsy diagnosis, but also interrupts the treatment initiatives.

Before we elaborate further on the two conditions, we ought to know what sleep apnea and narcolepsy is.

[ THIS ARTICLE WAS FIRST POSTED HERE ]

Sleep apnea is an ongoing disorder that is characterized by a reduction or a pause in the breathing during sleep. It is common among adults but is rare among children. While, narcolepsy is a sleep disorder that causes periods of extreme daytime sleepiness. There are instances when the disorder can also cause muscle weakness.

What Is Sleep Apnea And How Is it Different From Narcolepsy
Sleep Apnea And Narcolepsy

Sleep apnea is one of the more common sleep disorders. It is an ongoing disorder that often disrupts the affected persons sleep. The patient slips between deep and light sleep and as a result their breathing becomes shallow and it begins to pause.

Continue reading “What Is Sleep Apnea And How Is It Different From Narcolepsy”

Zenbumedia – Website Content For About Us

About us content for Zenbumedia

Zenbumedia, based in Tokyo, Japan is an offshore, young, vibrant, forward thinking international design agency with clients around the globe.

Our Services.

While design forms the core of our business, Zenbumedia also provides its clientele with a whole spectrum of web-based, branding and IT solutions.

Our Team.

They are unique. They are savvy. They are passionate. They are geeks. They are social media whiz kids. They are out-of-the-box thinkers. They are intelligent and rational. Most of all, they are skilled professionals who excel in a creative environment. What they don’t know, they learn. What they learn, they apply. They are always ready to go that extra mile because they love what they do. We are a place where employees can “wear many hats” and where their abilities are maximized. Our working environment is relaxed, friendly and flexible which brings out the best in our team and we have fun with serious work.

If you don’t fancy reading it all, just give us a call!

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Social Media Usage Over The Last Decade

The social media usage and landscape for 2016… is much different than what we’ve seen… it appears that the whole industry is shifting…and the big giants are losing their momentum..

Social media usage on consumer buying behavior is growing rapidly… For affiliate marketers… social media is an outlet that can potentially be used… to help increase the interest in a product or service.

THIS ARTICLE FIRST APPEARED HERE.

It is also a known fact that the most defining phenomena of the current times… is the increasing accessibility to the Internet. The product of this is the social media… which comes in many forms. This includes forums, blogs, and photo sharing platforms, micro blogs, social gamings…, and most of all social networks.

Over 65% of adults now use social networking sites…, which is close to a tenfold jump from the past decade.

We have taken the liberty of showing you some facts (courtesy – Pew Research Networks).

According to Pew Networks findings… they say that nearly two-thirds of American adults (65%)… now use social networking sites… up from 7% when Pew Research Center began systematically tracking social media usage in 2005.

Social Media Usage Over The Last Decade
[Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.]
Mentioned below is an overview of changes over time in social media by various demographic groups.

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What Is NFC And When Will It Really Take Off

Everything you need to know about NFC and mobile payments…

 Near Field Communication, or NFC… is a familiar subject in tech. blogs and with tech. enthusiasts for some time now. It is being hailed as a major player in the future of portable electronic technology.

Now available in the iPhone 6, iPhone 6 Plus and Apple Watch… NFC is poised to play an main role in the way we use our phones… especially when it comes to mobile payments.

What Is NFC And When Will It Take Off
{About 300 million will use other NFC technology and contact-less tech by 2020) Image courtesy – tnooz.com

One in five consumers will be using contact-less ticketing on their mobile devices by 2020 – the equivalent of some 300 million people worldwide. Such technology and consumer behavior will be led by airlines, rail providers and bus operators, alongside entertainment and attraction venues, according to tnooz.com.

THIS ARTICLE FIRST APPEARED HERE.

However, there are still many areas that the public is still unaware of and no one really knows when NFC technology will really take off.

Continue reading “What Is NFC And When Will It Really Take Off”

About 20 People Killed By Suspected Islamic Extremists At Burkina Faso Hotel

Burkina Faso attack …At least 20 killed in a terror attack on Splendid Hotel in capital Ouagadougou on 15ht January 2016…

The Security forces in Burkina Faso launched a dynamic attack against the gunmen who stormed the Splendid Hotel in the nation’s capital, Ouagadougou, reported the state-owned Radiodiffusion-Télévision du Burkina (RTB) on early Saturday.

[ THIS ARTICLE WAS FIRST POSTED HERE ]

RTB reported that there was intense gunfire that lasted for about 40 minutes in the direction of the hotel. It was also reported that about 10 vehicles were on fire, which were parked near the 147-room, luxury hotel in Ouagadougou. RTB had also reported that the Security Forces had freed about 15 hostages, which also included the country’s Public Sector Minister.

About 20 People Killed By Suspected Islamic Extremists At Burkina Faso Hotel
A clip that shows vehicle on fire nearby the Splendid Hotel during the assault. [Photo Source: Burkina Faso AP Television – Independent]
A fire raged at the entrance of the four-star Splendid Hotel, and screams could be heard coming from inside the hotel. It has not been revealed how many hostages might be remaining in the hotel.

Continue reading “About 20 People Killed By Suspected Islamic Extremists At Burkina Faso Hotel”

Ivory And Rhino Horns Shipment Seized in Vietnam

Does destroying ivory solve the problem? Ivory smuggling is very much a sensitive issue… and it’s good that traffickers are getting their due…but…

Ivory And Rhino Horns Shipment Seized in Vietnam …

[ THIS ARTICLE WAS FIRST POSTED HERE ]

Rhino Horns And Ivory Shipment Which Were Supposed To Have Originated From Mozambique Were Seized By Vietnamese Custom Officers.

Ivory And Rhino Horns Shipment Seized in Vietnam
[Image 1: Law enforcement officials examining the ivory and rhino horns that were seized by the customs officers at the Vietnamese Port of Da Nan g.] [Image Courtesy : http://cdn.static.tuoitre.vn/i/s500/2015/08/DcGPBshZ.jpg ]
Customs officers in Vietnam confiscated nearly one metric ton of rhino horns and ivory, which were supposed to have originated from Mozambique.

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