Social Media Usage Over The Last Decade

The social media usage and landscape for 2016… is much different than what we’ve seen… it appears that the whole industry is shifting…and the big giants are losing their momentum..


Social media usage on consumer buying behavior is growing rapidly… For affiliate marketers… social media is an outlet that can potentially be used… to help increase the interest in a product or service.


It is also a known fact that the most defining phenomena of the current times… is the increasing accessibility to the Internet. The product of this is the social media… which comes in many forms. This includes forums, blogs, and photo sharing platforms, micro blogs, social gamings…, and most of all social networks.

Over 65% of adults now use social networking sites…, which is close to a tenfold jump from the past decade.

We have taken the liberty of showing you some facts (courtesy – Pew Research Networks).

According to Pew Networks findings… they say that nearly two-thirds of American adults (65%)… now use social networking sites… up from 7% when Pew Research Center began systematically tracking social media usage in 2005.

Social Media Usage Over The Last Decade
[Source: Pew Research Center surveys, 2005-2006, 2008-2015. No data are available for 2007.]
Mentioned below is an overview of changes over time in social media by various demographic groups.

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